HDFC bank has been a leader when it comes to private sector banking identities. The bank which is known for its undying dedication towards its clientèle is also hailed for offering range of banking facilities. Operating with state-of-art-banking techniques, the bank has been fantastic whenever it comes down to rendering banking solutions in the most convenient and affordable fashion.
Like all its services, the bank also has a magnificent credit cards portfolio. Credit card, as many of the people might know, is a sort of pecuniary instrument that serves people by offering credit at the time when they need the most. Also known as ‘plastic money’, credit cards rose to fame in early 2000s when it was known as a financial instrument intended exclusively for business class people and for those who are from rich and well-to-do family class. However exactly speaking the idea of credit cards were conceptualized to cater to the business needs of enterprises and sole-proprietors.
But as competition grew, numerous changes saw credit cards becoming suitable for upper middle class and sections other than that. However, with emergence of debit cards, the somewhat popularity levels start dropping and soon they went out of trend and got confined back to the same class for which they were meant for. Later when liquidity crisis surfaced, scenario became worse from bad for credit card issuance authorities. Almost every credit card provider be it Axis Bank, ICICI or any other country bank, they all took thrashing at the hands of the crisis, leading to a complete whitewash of it. Continue reading ‘HDFC Bank credit card segment’ »