Well, this is the perfect time of year for investors. As the temperatures go down, so do prices. For all of us it is great…oh, except that nothing is selling right now! Okay, so if you buy, you must know how to transact—and in order to transact, you have to get people into your property. So, when it is 10 degrees outside and there are 20 inches of snow…what do you do to still get traffic in the door? You are going to want to keep this list in a safe place because you will refer to it year after year.
1. Make everything about your Cold Weather open house seem Warm, Cozy and Inviting
2. Send out invitations for a “Fireside†open house—and if you don’t have one—go buy an electric one, plug it in and stage it perfectly! You are going to want to have loads of fluffy soft pillows, lots of rolled cozy blankets, even a big furry rug. You can set some snow boots with gloves and mittens (and a pair of huge or really tiny socks—for fun) next to the fireplace as though they are drying out. Have a great magazine rack or book selection so the overall theme would be that they can curl up by the fire and stay warm. I also, conveniently place my paperwork nearby with pens shaped like logs and little packs of cocoa fixed to the paperwork. Continue reading ‘Holding Warm Open Houses During a Cold Season’ »